SEO for Professionals, Dallas TX Search Engine Marketer Jim Shaw Starts at the Beginning
Search Engine Optimization
Search Engine Optimization is a broad term that covers a many things. SEO can mean reviewing and adjusting the content of your site's HTML metatags. It can also involve revising page copy content so that it presents the site and the product's keywords in structured, logical way understandable by both site visitors and search engines. Other touch points include: controlling incoming links' anchor text; ALT tags; site architecture and hierarchy; and much more. Each site presents its own set of SEO challenges. Email Jim Shaw to set up your straight talk, no sales pitch site review.
Review Your Current Site
Reviewing your site establishes two things: Where your site is today, and where you want your site to be tomorrow. It is essential that the professional articulate his or her site's goals and objectives.
Google Analytics and Webmaster Tools
Monitoring you website with Web Analytics is the foundation of search engine optimization.The best place to start is with a set of industry standard tools that keep the busy professional fully informed of the site's performance and ROI. SEO for Professionals works with the Google suite of web applications. The two most important of Google's applications are Google Analytics and Webmaster Tools. These two enable to business executive to montior their site's performance and SEO progress. Additionally, SEO for Professionals uses a number of other commercial and proprietary analysis and tacking tools to complete the optimization picture.
Pay-Per-Click Campaigns
Pay-Per-Click is a good way to jump start search engine visibility. Often, the business owner or ececutive lacks the time to develop and manage a pay per click campaign efficiently. SEO for Professionals can plan, implement, and oversee a pay-per- click presence that is tailored to the client's specific market objectives and business goals.
E-commerce
There are a number of ways to deploy an e-commerce presence - Amazon affiliate, Paypal-based, locally hosted (your ISP) cart and inventory, third-party store hosting with remote payment processing, and more. SEO for Professionals can help the business owner choose the correct e-commerce solution or migrate an existing e-commerce presence to a more efficient, economical online sales process.
Website Design and Administration
Sometimes the busy professional needs regular-old web page or site design, or day-to-day help with their site's administration and maintenace. SEO for Professionals can provide any level of web site assistance.
Plan Your New Site
Always think of your site in terms of how it becomes your new site. SEO is about constantly updating and adapting to changes in how the search engines rank your site, how changes on the Internet and with your compeition affect your site, and how changes in technology affect the overall online landscape.